Serving Our Diverse Customer Markets

The establishment of an Office of Multicultural Marketing in May 2002 began our path toward building meaningful relationships with the diverse customer markets we serve. Kodak Vice President Essie Calhoun is leading the effort to build a corporate strategy for marketing to diverse groups (e.g., ethnic, lifestyle, disabled, etc.) worldwide. Multicultural Marketing within Kodak involves understanding and reaching diverse markets in a way that allows us to provide unique value. The marketing team is working collaboratively with Communications and Public Affairs, the Global Diversity Office and our business units to build Kodak's presence and grow our business in these markets.

Kodak is Committed to Our Communities

Eastman Kodak Company's global contributions and community relations program builds relationships and implements initiatives directed at community and customer needs and interests in support of company goals. It provides support to address strategic social issues, community involvement, and commitment to diversity. As such, programs and initiatives are focused on partnerships, volunteerism and grants in diverse markets.

In 2002, 26% of Kodak's corporate funding was directed to programs that benefit diverse constituents. An additional 19% was directed to United Way affiliates in the United States to serve their diverse clients. Among the diverse organizations we proudly support are: National Association for the Advancement Colored People (NAACP), National Urban League, National Council of La Raza, the American Indian Science and Engineering Society, GLSEN (Gay/Lesbian/Straight Education Network), the Society of Women Engineers, Hispanic Association of Colleges and Universities, United Negro College Fund, Asociacioa Desportiva Para Deficientes, Spelman College, European Breast Cancer Coalition, National Organization on Disability, and many others.

Supplier Diversity

Kodak continues to take aggressive steps to identify and partner with diverse suppliers. In addition to supporting, sponsoring and participating in many external events, Kodak successfully hosted two internal Supplier Diversity events in 2002: Supplier Alliance for Diversity and Power of Diversity: Matchmaker.

External Recognition

As in previous years, Kodak's diversity journey was recognized by many external organizations in 2002. For example:

• Kodak was named to Fortune magazine's annual list of 50 Top Companies for Minorities.
• In its annual list of Most Admired Companies, Fortune ranked Kodak in the top ten in the category of Social Responsibility.
• Latina Style magazine named Kodak among the top 50 companies in providing professional opportunities for Hispanic women.
• Working Woman magazine named Kodak among the top 30 companies for supplier diversity.
• The Human Rights Campaign gave Kodak a perfect score on its Corporate Equality Index because of policies that support gay employees.
• Working Mother magazine named Kodak among the 100 Best Companies for working mothers.